Wendy’s, which has shut down its social-media platform, has been accused of failing to adequately address social media users’ concerns.
The company, which is owned by PepsiCo, posted a lengthy statement on its website last week saying it was “determined to do everything in our power to provide our customers with the best possible experience”.
“In response to the growing public outcry against our decision to close our social media presence, we have taken the necessary actions to address the concerns and concerns of our customers and partners,” the statement said.
“Our focus has been on providing a safe and secure social media environment for all our customers, partners and employees.”
The post said Wendy’s was “working hard to improve our social network” and that it was continuing to address concerns from “many customers and our partners”.
Wendy`s social-network presence, which allowed customers to post and interact with the company’s brand and content, was one of the most prominent on the internet.
It was the largest online retailer, with over 7.5 million social followers and 2.7 million subscribers.
The business was also a leader in digital content.
Wendys website has become the third most visited website in the US, and has been the subject of a string of scandals over the past year.
In August, a former Wendy’s employee was found guilty of stealing millions of dollars from a company that owned its social network.