Social media is a great way to build your brand.
But the best way to get the most out of it is to do it right.
Here’s how to use it wisely.
Find people with whom you can connect, and be a social bridge, says Mark Mahaney, the cofounder of the online marketing company AdSense.
This helps you connect with the people who will be the most likely to engage with your content and posts.
It also makes you a lot more likely to connect with those who are passionate about your brand, and who might have other clients and prospects who might want to connect as well.
“What makes a good social media presence is people who you can talk to, connect with, and share content with,” Mahaney says.
“If you don’t have that, you’re not going to have a great social presence.”
So how do you connect?
The key is to find people who are people you can relate to, who you’re passionate about and who you want to interact with, Mahaney tells AdWeek.
“People that are like you, that relate to what you’re doing,” he says.
Then, find someone who shares the same passions as you, and can give you advice on how to build a strong social presence.
This is where a little bit of branding comes into play.
A good social platform should have a “list of connections” on its homepage.
That way, you can look at a lot of posts that people who might be interested in you, like yours, and see which ones connect.
In some cases, it can even offer links to other people’s posts.
“When people who share your content link to others’ content, that’s when you can really build a connection,” Mahay says.
That’s why AdSense created a series of posts called “List of Connections” that feature people who connect to your brand and who are willing to share your work and advice on social media.
“There are certain types of people who may want to see your work, and others that don’t,” says Mark Massey, a marketing professor at the University of Toronto.
“In the case of a photo, that can be a lot harder to get people to see, but there’s a lot to be gained by reaching out to people who have shared your work with you.”
Massey says it can also be important to consider the demographic that you’re targeting.
“Most people don’t want to be seen as racist,” he explains.
“It’s not always a good idea to just be a white person.”
You should also keep in mind that your target audience is going to be different for every individual.
If you have a target demographic of white people, you might be better off making sure you have something that will resonate with them.
And if you’re looking for people who don’t fit the stereotypical gender roles, you’ll want to do a little more research and find a profile that will help you build a social media following that’s more diverse.
“Don’t be afraid to take your time and research and make sure that the person you’re contacting understands your brand,” says Massey.
Make sure you’re a good fit with your audience.
“Your social media profile should reflect your brand image and the content that you want your followers to see,” Mahays says.
He also recommends using social media as a way to connect to people with specific interests and skills.
“I recommend going to the social media section of your website to see what your target audiences are looking for, and what their interests are,” Mahaying says.
This can be very helpful in finding people who know what you do.
“You need to take a look at your profile and see what they’re interested in,” Mahanes says.
If they like your brand but they aren’t sure about how to get in touch with you, then they might need to start there.
“Just be open, open, and honest,” Mahasays says, noting that it’s important to keep in the mind that you don: “I know it’s hard, but you need to find your way.”